英国优秀论文提纲

时间:2018-07-05 编辑:聪聪 手机版

  Dissertation

  Introduction

  英国论文提纲Chapter 1: Literature Review

  Semiotics

  1. Bignell J (2002) Media Semiotics: an introduction

  2. Chandler. D (2003) Semiotics

  Advertising

  1. Williamson J (1995) Decoding Advertisements: ideology and meaning in advertising

  2. Fowles. J (1996) Advertising and Popular Culture

  3. Myers. G (1999) AD Worlds

  4. Messaris . P (1997) Visual Persuasion

  5. Cook G(2001) The Discourse of Advertising

  6. Goldman R(1995)Reading ADS Socially

  7. George E.Belch and Michael A.Belch (2007) Advertising and promotion: McGraw-Hill Irwin[page170-171]

  8. Corrigan, P.(2003) The sociology of consumption: Oxford Press [Page 72-75]

  9. Belch,G.(2007)Advertising and promotion

  10. Mackay, Hugh(1997) Consumption and everyday life

  11. Hirst, I. R. C, Reekie, W. Duncan(1977) The Consumer society

  Feminism

  1. Mac an Ghaill(2007) Gender, culture, and society : contemporary femininities and masculinities

  2. Gagnon, John H, Simon, William (2005)Sexual conduct : the social sources of human sexuality, 2nd Edition

  3. Evans J (1996)Feminist Theory Today

  4. Schiebinger L (2000) Feminism and The body

  5. Nava M (2002) Changing Cultures: Feminism, Youth and Consumerism

  6. Mcrobbie A (2009) The aftermath of Feminism

  7. Mcrobbie A (1998) Postmodernism and Popular Culture

  Chapter 2: Methology

  1. Semiotics

  Sample:

  FiFi UK Fragrance Awards 2010

  Woman fashion magazines: Vogue, Glamour, Harper’s Bazaar, Elle, Cosmopolitan

  1. Coco Mademoiselle by Chanel (Fragrance of Decade)

  2. Flora by Gucci (Best New Fragrance Print Advertisement)

  3. Rose The One by Dolce & Gabbana (people’s choice)

  4. Lola by Marc Jacobs (Best New Prestige Female Frangrance)

  2. Questionnaires

  30 copies done

  Age: 20- 25

  Gender: Female

  Chapter 3: Analysis and Findings

  Chapter4 conclusion

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