英汉广告中的中西文化毕业论文提纲
下面是毕业生论文范文信息，广东应届生的'小编带大家一起来看看论文提纲，GDYJS.COM;
1. Introduction
Research Objective and Significance
Research Methodology and Data Collection
Organization of the Thesis
2. Literature Review
2.1 Definition of advertisement
2.2 Classification of advertisement
2.2.1 Press advertisement
2.2.2 TV advertisement
2.2.3 Radio advertisement
2.2.4 Outdoor advertisement
2.2.5 Transport advertisement
2.2.6 Direct mail advertisement
2.3 Purpose of advertisement
2.3.1 Supply of information
2.3.2 Persuasion
2.3.3 Maintenance demand
2.3.4 Creation of mass market
3. Similarities between Chinese and western advertisements.
3.1 Simple form
3.2 Brief wording
3.3 Vivid language
3.4 Implicative context
4. Differences between western and Chinese advertisement in terms of cultures
4.1 Historical origins behind the differences
4.2 Social factors behind the differences
4.3 Cultural values behind the differences
5. Summary
5.1 Major Findings
5.2 Limitations and suggestions for future research
2012-10-12
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