重工装备制造企业战略发展研究论文摘要
摘 要：当前，我国的装备制造产业发展面临着较多的问题和挑战，整体产业技能水平不高，经营管理不科学、不规范等问题突出，无一不影响和制约着我国装备制造业的良性、健康、稳定发展。同时，辽宁省作为我国传统的老工业基础之一，虽然在历史发展过程中积累了一定的重工业发展基础，但后续发展乏力，尤其是其装备制造产业发展过程中存在的问题也较为突出，生产方式较为传统、滞后，粗放式经济增长特点明显，人力资源管理与人力资本建设不具备竞争力等，这些都成为当前辽宁省装备制造业发展的阻碍。
DZ公司作为辽宁省区域较大型的重工装备制造企业，在长期的发展与市场改制过程中奠定了一定的`行业竞争基础，但自身存在的问题也较多，例如企业缺乏长期发展的战略规划，内部的经营管理体制、机制不健全、不完善，这些问题的产生既有历史原因，也有企业管理自身的原因，而其中战略管理不完善、不科学是主要原因。本文以企业战略管理的相关理论为基础，运用PEST及波特五力模型等分析工具对DZ公司所面对的外部环境进行了分析，识别了其主要的机会和威胁，同时对DZ公司的内部资源和能力进行了分析，识别其主要的优势和劣势，进而釆用SWOT分析法构建DZ公司发展战略，提出了从人才结构、机制创新、业务创新、管理创新四个层面下的相应的战略实施与保障措施。
本研究范围力求全面、系统，研究对象的选取也力求具有代表性和典型性，在此基础上，所得出的结论能为包括DZ公司在内的我国装备制造企业的发展研究提供一定的参考与借鉴。
关键词：发展战略；装备制造业；DZ公司
Abstract：At present,the development of equipment manufacturing industry in China is facingmany problems and challenges facing the industry development, skill level of the wholeindustry is not high,the management is not scientific,the problems such as nonstandardprojecting, without influence and restrict the benign, healthy, stable development of China'sequipment manufacturing industry. At the same time, Liaoning Province as one of the oldindustrial base of China's traditional,although in the process of historical development andaccumulated the development of heavy industry base, but the follow-up development is lackof power,especially in the development of equipment manufacturing industry in question isalso more prominent,more traditional, backward mode of production, extensive economicgrowth characteristics obviously, human resources management and human capitalconstruction does not have competitive power, these have become the current Liaoningprovince equipment manufacturing industry development obstacles.
DZ company is a large heavy equipment manufacturing enterprises in Liaoning Province,the development and market reform in the process of long-term laid a certain industrycompetition, but its still has a lot of problems,such as lack of strategic planning andlong-term development, management system and mechanism, internal is not perfect, notperfect, these problems have both historical reason, also has enterprise own reason,and thestrategic management is not perfect, is not science the main reason. Based on the relatedtheories of enterprise strategic management, the use of PEST and the Potter five forces modelanalysis tools in the face of the exterior environment of DZ company are analyzed, identifyopportunities and threats of the main, and the DZ company's internal resources and capacityanalysis, identify the main strengths and weaknesses, and then using SWOT analysis toestablish a development strategy, DZ company, put forward from the personnel structure,mechanism innovation, service innovation, management innovation from four levels of thecorresponding strategy implementation and guarantee measures.
The scope of this study is comprehensive, system,the selection of the research object totypical and representative, on the basis of this,the conclusions can provide some referencesfor China's equipment manufacturing enterprises including the DZ companies.
Key Words: strategic management; equipment manufacturing; DZ company
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